Viraj Khanna brings his art-led design sensibility to the world of sportswear with a custom bomber jacket created in collaboration with PUMA India. Designed as a one-of-a-kind piece, the jacket was made exclusively for PUMA’s Gen Z Brand Ambassador Shanaya Kapoor, who wore it to her first-ever New York Knicks basketball game at Madison Square Garden.

Staying true to his collage-driven, experimental aesthetic, Viraj reimagines the classic bomber through a contemporary lens. The reversible jacket features statement sleeves that reinterpret PUMA’s iconic cat using layered textile cut-outs and an unconventional colour story. Crafted with traditional Ari and Zardozi embroidery, the piece highlights Indian craftsmanship while firmly placing it within a modern, global streetwear context.

Viraj Khanna for PUMA reflects a meeting of young creative energy and an international sports brand, celebrating individuality, craft, and a fresh design voice that speaks effortlessly to today’s fashion-forward generation.